Art Direction

Branding

Strategy

Web Design

Your digital presence should be working as hard as you are.

Your digital presence should be working as hard as you are.

Digital presence, built with mettle.
Mettle is a digital design studio for companies that deserve to be trusted — whatever size they are, whatever stage they’re at.

We build the kind of presence that holds weight over time: clear strategy, credible design, and systems your team can actually run.

For enterprise teams shipping at scale.
For funded startups proving credibility.
For nonprofits communicating impact.
For local businesses ready to be found.

Women
/THIS IS FOR YOU IF
Section 01
QUALIFIER
/THIS IS FOR YOU IF
QUALIFIER
/THIS IS FOR YOU IF
QUALIFIER
Man Back Pose
Black Man
Woman

You've built something real. The digital experience doesn't match it yet. 

You've built something real. The digital experience doesn't match it yet. 

You have a real product or mission — but your website doesn’t reflect it.

You’re growing, and the stakes around trust are getting higher

(investors, customers, donors, hiring).

Your team is moving fast, but design debt and unclear messaging are slowing you down.

You’re tired of “pretty” redesigns that don’t improve outcomes.

You want a partner who’s steady, honest, and still in the room after launch.

/ THE PROBLEM
SECTION 02
You are here
/ THE PROBLEM
You are here
/ THE PROBLEM
You are here

Your Persona

Your Persona

Design Strategy

Customer Experience

Design Engagement

Digital Presence

01

Product teams:

Users aren't adopting features the way you expected. Support volume isn't dropping. Enterprise buyers are leaving before the demo.

02

Startups:

The product works, but it doesn't look like it does. Investors want to see a screenshot. Customers land and can't explain what you do.

03

Small businesses:

New customers search for you, find something outdated or nothing, and choose a competitor who's half as good but twice as visible.

04

Nonprofits:

Your programs are changing lives. Your website still looks like 2017. Donors and funders aren't seeing the organization you've become.

Product teams:

Users aren't adopting features the way you expected. Support volume isn't dropping. Enterprise buyers are leaving before the demo.

Startups:

The product works, but it doesn't look like it does. Investors want to see a screenshot. Customers land and can't explain what you do.

Small businesses:

New customers search for you, find something outdated or nothing, and choose a competitor who's half as good but twice as visible.

Nonprofits:

Your programs are changing lives. Your website still looks like 2017. Donors and funders aren't seeing the organization you've become.

Product teams:

Users aren't adopting features the way you expected. Support volume isn't dropping. Enterprise buyers are leaving before the demo.

Startups:

The product works, but it doesn't look like it does. Investors want to see a screenshot. Customers land and can't explain what you do.

Small businesses:

New customers search for you, find something outdated or nothing, and choose a competitor who's half as good but twice as visible.

Nonprofits:

Your programs are changing lives. Your website still looks like 2017. Donors and funders aren't seeing the organization you've become.

/ THE REAL ISSUE
Section 03
And reality check
/ THE REAL ISSUE
And reality check
© Featured Projects
And reality check
process pic
process pic

Your digital presence has to do a few hard jobs, consistently:

Design Strategy

Clarify your positioning, audience, and messaging so people understand you fast — and trust what they’re seeing.

1

Design Systems

Build a repeatable, component-based foundation that stays consistent, scales cleanly, and doesn’t compound into design debt. A library that can scale with your business, and cause the least amount of resistence, technical constraints, and scope creep.

2

Design Partnership

A steady collaborator who can navigate tradeoffs, align stakeholders, and ship with your team — without disappearing after launch.

3

process pic

Your digital presence has to do a few hard jobs, consistently:

Design Strategy

Clarify your positioning, audience, and messaging so people understand you fast — and trust what they’re seeing.

1

Design Strategy

Clarify your positioning, audience, and messaging so people understand you fast — and trust what they’re seeing.

1

Design Systems

Build a repeatable, component-based foundation that stays consistent, scales cleanly, and doesn’t compound into design debt. A library that can scale with your business, and cause the least amount of resistence, technical constraints, and scope creep.

2

Design Partnership

A steady collaborator who can navigate tradeoffs, align stakeholders, and ship with your team — without disappearing after launch.

3

Design Partnership

A steady collaborator who can navigate tradeoffs, align stakeholders, and ship with your team — without disappearing after launch.

3

© The Approach
Section 06
The foundation I build with you keeps paying off long after we're done.
© The Approach
The foundation I build with you keeps paying off long after we're done.
© The Approach
The foundation I build with you keeps paying off long after we're done.

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A defined engagement with a clear outcome, built around steady collaboration. 

A defined engagement with a clear outcome, built around steady collaboration. 

Precise

Structured

Focused

Scalable

01

Diagnose

We start by naming what’s true:


  • audience + intent

  • messaging gaps

  • IA/UX friction

  • visual system needs

  • tech and CMS constraints

  • marketplace analysis

02

Design the system

We build the foundation:


  • positioning + page messaging

  • information architecture + prototypes

  • visual identity (with refinements)

  • component-based UI system

  • Data insights & user research

03

Build & hand off

We implement with longevity in mind:


  • performance + accessibility by default

  • CMS setup and content model

  • training + documentation so your team can run it

  • launch support and post-launch fixes

© Project Pricing
Section 9
Our offerings
© Project Pricing
Our offerings
© Project Pricing
Our offerings

✶ Project Pricing

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✶ Project Pricing

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Custom Options

Transparent

Design Packages

Pricing Tiers

$5,000

/Month

Foundation Plan

Ideal if you need a credible, professional site that’s simple to maintain — without a long strategy process or complex flows. We’ll tighten the message, design it with care, build it fast, and hand it off so you can keep it current.

Strategy + page plan

Design + build for a 4–6 page site

CMS you can update

Basic SEO + performance setup

Fast delivery - within 30 days

SEO-ready structure

Accessibility-first build standards

Best for small businesses and non-profits

$8,000

/Month

Growth Plan (most popular)

The best value when you’re growing and your site has to do real work: explain the product, reduce friction, support conversion, and scale with new pages and features. This tier adds the systems thinking (UX + components + CMS model) that prevents redesign whiplash later.

Positioning + messaging refinement

Information architecture + key page flows

UX wireframes for core pages

Motion design & transitions

Visual design + component-based UI system

Build + CMS content model (so your team can scale content)

Analytics setup + conversion-ready structure

Best for start-ups and larger businesses

$15,000

/Month

Scale Plan

Built for complexity: multiple audiences, multiple stakeholders, higher accessibility expectations, and a need for governance. We align the decision-makers, design a system that holds up under change, and plan the rollout so the work lands smoothly.

Multi-stakeholder alignment + decision support

Scalable UI system + governance standards

Migration planning + content rollout support

Animation direction

Custom-built components

Accessibility and performance analytics

Launch support + QA

Ongoing engagement option after launch (at a discounted price)

Your digital presence should be working as hard as you are.

© Help Center
Section 07
Clarifications
© Help Center
Clarifications
© Help Center
Clarifications

FAQ.

If your business deserves a better digital presence: Let's find out if we're the right people to build it..

If your business deserves a better digital presence: Let's find out if we're the right people to build it.

01

What’s your process, in plain terms?

02

What does this cost, really?

03

How long will it take?

04

Is this actually right for a company at our stage/size?

05

Who’s actually doing the work?

06

What happens after launch — do we own it, and is there support?

What’s your process, in plain terms?

What does this cost, really?

How long will it take?

Is this actually right for a company at our stage/size?

Who’s actually doing the work?

What happens after launch — do we own it, and is there support?